In 1997, Amazon briefly adopted a logo reminiscent of the excesses in late '90s design trends. The new look featured a similar shape to the original logo, except for an over the top pattern that ...

The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...

One such brand is Amazon, whose deceptively straightforward emblem is known everywhere. LOGO.com's president, Richard Lau, a guru in logo creation and marketing strategies, explained: "Businesses ...