Advertising has come a long way since the early days of marketing. Back then, companies tried their best to sell products, ...

Generative AI chatbots like Microsoft Copilot make stuff up all the time. Here’s how to rein in those lying tendencies and ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes ...

In this article, we’ll explore why Instagram Story ads are so effective for e-commerce, how influencers (especially micro-influencers and content creators) and user-generated content (UGC) can ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...