To a casual fan who might enjoy Wimbledon and the U.S. Open, it isn’t obvious that the sport is also happening in the ...
Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...
The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...
With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.
As the WTA launches a new era, its biggest stars are proving that success is never static. From forehand fixes to serve ...
The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and ...
The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...
The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.
Last year, while breaking its attendance record, it finally felt like normal again at the annual tennis tournament.
Tennis Channel analyst Lindsay Davenport talks tennis and predicts who will win men's and women's singles at Indian Wells.
Rybakina's tumultuous first two months will likely continue to loom over the WTA for the rest of 2025, and beyond.