Because they are so effective, the humble bucktail jig is one of the most popular artificialbaits in the world.

From the cheapest best things we bought to the stuff we bought in bulk and the trends we catalogued (soft suitcases made a comeback, and everyone threw out their black plastic kitchen utensils ...

CPF Lures put a ton of designing, engineering and testing into these baits until they were absolutely perfect. They’re made from a proprietary blend soft plastic with incredible durability and ...

Yes, the debate on the best bass fishing lure could last forever. But while the rest of the anglers are arguing, I’m packing up my one bass lure—a soft plastic stick bait— and I’m going ...