Small-scale racetracks keep kids of all ages entertained for hours and offer a hands-on break from video games. Hot Wheels tracks are a staple of childhood and even some adult fun for car enthusiasts.
Hot Wheels recently launched its new Speed Snap Track System, which finally fixes the most annoying part of Hot Wheels courses: the track connectors. Instead of using a separate connector piece to ...
Mattel's Hot Wheels brand is getting a major digital upgrade with the launch of the Hot Wheels Smart Track Kit, Race Portal, and Hot Wheels id vehicles, all of which are available exclusively from ...
A lot of us played with Hot Wheels in our backyards as kids. And we imagined that every rock, branch, and brick was some kind of giant obstacle for our little cars to overcome. And if we were lucky, ...
Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Hot Wheels id is a new smart car and track system from Mattel that combines ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number one selling toy in the world 1, is updating its tracks and playsets to feature a Speed ...
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