Paul argues the 4Ps are primarily a B2C mix. The 4Cs, however (Content ... B2C makes heavy use of media buying (TV, Radio, etc.), a marketing strategy that B2B rarely requires. Think of each pillar as ...

The 4Ps model—product, price, promotion, and place—was the marketing strategy of choice for much of the 20th Century ... simply set an appropriate "marketing mix" of product, price, promotion, and ...