While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Nike Inc. has lost 55% of its market cap in the last three years. From a lack of quality to leadership to a lack of ...

We recently compiled a list of the 8 Best Golf Stocks To Invest In According to Hedge Funds. In this article, we are going to take a look at where Nike Inc. (NYSE:NKE) stands against the other golf ...

Ann Miller, an accomplished leader with nearly 18 years of experience at NIKE, and currently Executive Vice President, Chief Legal Officer, will assume the role of Executive Vice President, Global ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

The success of the recently completed Paris Games is expected to make the Olympics more marketable than they were after the Tokyo Games, when a number of USOPC marketing deals lapsed. Slusher spent 26 ...

Ann Miller, Nike's chief legal officer, will transition into the role of executive VP of global sports marketing, reporting to CEO Elliott Hill. Just two weeks after appointing a new CEO ...

Nike Inc. ’s new Chief Executive Officer Elliott Hill is reshuffling his management team, starting with the company’s legal, sports marketing and supply chain teams. Hill took the helm of Nike on Oct.

Slusher, who has been with Nike for 26 years, will retire later this year, marking the end of a notable tenure that saw Nike's sports marketing reach new heights. Miller, who has nearly 18 years ...