If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

The brand’s logo—the six letters of Toteme arranged in a square ... so it is kind of nice to know that a shirt is Loro Piana, ...

Personal branding has emerged as a crucial aspect of ... brand presence includes a complete brand identity system (color, logo, imagery, fonts) and other design elements that are recognizable ...