According to The Kobeissi Letter, Cracker Barrel (CBRL) shares surged after the company announced it will not proceed with a logo change, triggering an event-driven price reaction tied to a brand ...

The Tennessee-based restaurant chain posted a message titled "Our Promise To You" on its website on Monday, Aug. 25. The note comes after prominent right-wing figures, including Donald Trump Jr. and ...

The Tennessee-based company, known for its rustic country stores and Southern meals, unveiled its first new logo in nearly 50 years on Tuesday, Aug. 19. The logo drops the familiar man-and-barrel ...