Meta upgrades WhatsApp Business Platform with AI assistant, voice calls, and unified ad tools for better customer engagement and marketing.

Meta has announced major upgrades to its WhatsApp Business platform at its annual Conversations event, which will enable ...

Meta has introduced new features for WhatsApp Business users, aiming to make business communication smarter and more ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

A major highlight is the integration of marketing tools within Meta’s Ads Manager. Businesses can now create and manage ...

Additionally, the platform is rolling out voice calling and unified campaign management to better support businesses using ...

ActiveCampaign's WhatsApp Messaging solution enables personalized conversations and automated workflows entirely within WhatsApp.

New additions include AI-driven product recommendations, message summarisation, and voice calling to improve customer ...

At its global Conversations 2025 event in Miami, Meta announced a series of new features that could significantly change how ...

After onboarding, businesses can upload subscriber lists and either manually select WhatsApp messages as a placement or let ...