The country star is partnering with Código 1530 Tequila to release a brand new drink inspired by his upcoming album.

Pernod Ricard SARI 0.35 % increase; green up pointing triangle has agreed to buy a majority stake in Codigo 1530 Tequila, a premium spirits brand backed by country-music star George Strait, in the ...

Strait may have grown up as a whiskey guy, but he says his palette has changed since he started working with the brand. “I was never a big tequila drinker before Código,” he told Rolling ...

One of those is Codigo 1530, a tequila brand owned by Pernod Ricard since 2022 that was founded by country music star George Strait, Crocs CEO Ron Snyder, Federico Vaughan, and Betsy Heneghan a ...

George Strait is raising a glass to his upcoming 31st studio album, Cowboys & Dreamers, and to celebrate the new music, the King of Country has teamed up with his favorite tequila brand, Código 1530.

Whether you know him as a Grammy Award winner, Wrangler jeans spokesperson or inventor of the Honky Tonk Time Machine, George Strait's business acumen requires few introductions. The oft-declared ...

George Strait is one of the most well-known country musicians of all time. He’s sold more than 120-million records in his five decades of making music and is known for hits like “Amarillo by ...

George Strait is raising a glass to his upcoming 31st studio album, Cowboys & Dreamers, and to celebrate the new music, the King of Country has teamed up with his favorite tequila brand, Código 1530.

George Clooney sold his tequila company Casamigos to Diageo in 2017, for a price tag reportedly as high as $1 billion. Ryan Reynolds followed suit three years later, selling his Aviation Gin brand ...