Its satirical “Any Tequila” campaign is a strategic move to cement Cointreau’s brand as an irreplaceable cocktail staple.

It’s not too surprising that Casamigos has entered the RTD category, which is projected to hit $40 billion by 2027 across 10 ...

Chili’s launches premium frozen margaritas with Patrón. Here’s how they’re shaking up the casual chain category.