Google Opens Up Meridian Marketing Mix Model

Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
Google launches Meridian, an open-source marketing mix model
The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as well as new value-added dimensions like Google Query volume.
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.
Google launches open-source MMM Meridian
To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.
Google Releasing Free Marketing Mix Model To All
A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement system - will also launch.
Google releases Meridian, an open-source Marketing Mix Model, to public
Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.
Google launches marketing mix model ‘Meridian’
Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data scientists.Designed to help marketers better allocate budgets in today’s challenging landscape,
Google introduces Meridian, an open-source marketing mix model
Investing.com -- Google ( NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, data-driven decisions when measuring outcomes across different channels.
Alphabet Inc. (GOOGL) Launches Meridian, Open-Source Marketing Mix Model to Optimize Budget Allocation
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Adswerve Certified as Early Google Meridian Partner
DENVER, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies to be certified as a Google Meridian Partner.
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...