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Google opens Meridian, its marketing measurement tool

Google opens Meridian, its marketing measurement tool, to all users

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Social Samosa · 6h

Google launches Meridian, an open-source marketing mix model

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as well as new value-added dimensions like Google Query volume.

AdNews · 18h

Google launches open-source MMM Meridian

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

25mon MSN

Google stock soars to all-time high of $204, marking a historic peak

In a remarkable display of market confidence, Google Inc (NASDAQ:GOOGL). (GOOG) stock has reached an all-time high, touching a price level of $204. With a substantial market capitalization of $2.47 ...

AFAQS10h

Google launches Meridian and Demand Gen updates to improve ad performance

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

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Google opens Meridian, its marketing measurement tool

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