Cloudflare is pushing to create a market for licensed AI content, offering a compliant crawler aimed at giving publishers more control and reducing inefficient site crawls — even as some question the ...

Artificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate ...

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors ...

Anthropic’s war with Washington last week is winning in the public. The $200 million it walked away from by refusing the Pentagon’s demands may turn out to be the best marketing spend in Silicon ...

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with ...

This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → OpenAI and its first ad tech partner Criteo ...

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...

Edward Jones is beginning to test agentic AI to make its marketing more efficient. The financial institution has recently entered into a handful of multi-year pilots with multiple AI companies, but is ...

Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target specialist audiences with brand awareness messaging. According to five ...