November 15, 2024—Yamaha Motor Co., Ltd. and VR46 will part ways at the end of the 2024 Moto2 World Championship, marking the close of their collaboration that began in 2016 with the Master Camp ...

Yamaha Motor Co., Ltd. will introduce the CELL HANDLER™2 in March 2025! Following the footsteps of the previous model, the CELL HANDLER™2 is the next-generation cell handling system – the integration ...

November 6, 2024—Yamaha Motor Co., Ltd. is pleased to announce that Yuki Okamoto, who won his first All Japan Road Race Championship JSB1000 title this season, will enter the FIM Supersport World ...

Our jobs weren’t just about developing motorcycles; we also entered them in races. The YA-1 dominated the top spots in the Mt. Fuji Ascent Race and then the stage moved to the Asama Highlands Race.

That is the promise between the F-series and its users.

My story got somewhat sidetracked, but around the time that the V4 prototype was completed, I thought we should begin gathering information on the U.S. market, so we hired an American market research ...

Our next task was to increase yearly production to 300,000 units and was assigned to us by President Koike himself. Our product lineup still had no models above 60 hp, and looking at our sales network ...

Ever since Yamaha’s initial entry into the U.S. outboard market, I had been thinking the next marine product we should develop was a stern drive as it is the logical extension of an outboard. The U.S.

In May 1971, I was suddenly summoned by Managing Director Koike. When I arrived at his office he simply said, “You and Ueshima are being recommended for promotion to executive officer. I want both of ...

So with this and similar failures, the Yasukawa Research Lab was disbanded in February 1962 and absorbed into the company’s engine department. Thereafter, the only project on which work continued ...

I joined Nippon Gakki thanks to the recommendation of the company’s managing director, Aisa-san, who actually was an upperclassman from my school days. Upon joining, I was told, “Nippon Gakki has ...

Both companies reached an agreement of intent to form a joint venture in October 1972, about a year after Brunswick first approached Yamaha about forming a business partnership. Specifically, Sanshin ...