The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the number three carbonated ...

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand ...

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

A new campaign by Joan Creative puts the iconic mascot into modern contexts alongside a new visual identity crafted by Bulletproof.

Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.

While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may ...