AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Programmatic I/O 2025 Las Vegas | AdExchanger
GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS. Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee.
Why Publicis Is Winning - AdExchanger
Dec 2, 2024 · 1. Bold technology strategy. Publicis’ technology strategy has been a major factor in its success. Publicis bought Epsilon for $4.4 billion in 2019, relying on it to unify all client data across first-, second- and third-party sources.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome’s user choice mechanism.
The In-Game Ad Market is Expanding, One SDK At A Time
Oct 21, 2024 · Joining this trend is Gadsme, an in-game ad platform that announced Monday it released a new SDK for non-Unity game engines.The SDK supports Unreal, Godot, Cocos2d and any custom engine based on C++, across mobile, home console and PC …
Meet Upright Analytics, A Leader Among New Short-Seller Activist ...
Nov 20, 2024 · In 2017, Gotham City Research leveled rough allegations against Criteo, claiming more than half of its impressions went to bots and fake or low-quality sites, as well as the ad agency conglomerate MDC Partners. Last week, another short-seller firm, called Culper Research, published a scathing report on Zeta Global. That followed a series of reports by Balik regarding her own short position on ...
Programmatic Advertising’s Final Frontier Is Linear TV
Oct 8, 2024 · Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision targeting is the norm, even as the traditional methods of tracking have evolved. Now, we’re heading toward the final frontier […]
The Programmatic and Marketing Technology Events of the Year
CTV Connect. We're coming to March 12-13, 2025 for CTV Connect, the ultimate hub for all things connected TV, powered by AdExchanger, AdMonsters, Cynopsis, and Chief Marketer.
Latest - AdExchanger
Every week, we publish an original comic creation inspired by trends in the online advertising industry. These are the stories – and the highly specific double entendres – behind AdExchanger’s top 10 comics of 2024.
AWARDS 2024 | AdExchanger
CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING. The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic.