Kevel Partners with the World’s Largest Home Improvement …
Oct 8, 2024 · Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology.. After six years of providing home improvement retail media solutions, Orange Apron Media embarked on a new journey of transformation and innovation.
Connatix & JW Player Merge to Create the Industry’s Largest …
Oct 9, 2024 · JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix.By unifying JWP’s broadcast-level live and on-demand streaming, data, and workflow capabilities with Connatix’s full stack advertising and content technology, JWP Connatix becomes ...
"Retail Media Has So Much Untapped Potential": Q&A with …
Nov 21, 2024 · Andrew: Right now, brands still overwhelmingly prioritising ponsored products (i.e. on-site search) while allocating more spend to sponsored brands (i.e. on-site display and video).Most of the dollars still concentrate on Sponsored Products because that’s where the highest concentration of conversions come from, though I would argue that many brands can get smarter with their strategies ...
Google v USA: Week Two Court Report - exchangewire.com
Sep 20, 2024 · Key witnesses this week. Brian O’Kelley, CEO, Scope3; Neil Mohan, CEO, Youtube; Jeremy Helfand, former EVP of Ads and Data Platforms at Disney; Susan Schiekofer, Managing Director of Digital Investment, GroupM
Black Friday 2024: Navigating the Challenges and Opportunities
Nov 27, 2024 · With shoppers continuing to feel the pinch, this Black Friday may not see the soaring sales that brands have become accustomed to. But while only 12% of UK consumers are planning to spend during Black Friday, this doesn’t necessarily mean a quiet Golden Quarter. Half state that sales and discounts increase their chance of making a purchase, and more than two thirds of shoppers are either ...
Major New Study Reveals Key Trends in CTV Ad Engagement in …
Sep 18, 2024 · ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising.. The study, titled "Why CTV Reigns Supreme in the Attention Economy: Part 2," is a follow-up to ShowHeroes’ acclaimed 2022 ...
Adelaide Expands Leadership in Media Quality Measurement with …
Aug 19, 2024 · Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes.Through this acquisition, John Arts, CEO of Rita, along with his core team of developers and data scientists, will join Adelaide.
Ad Tech Personality of the Year and Ad Tech Rising Star Nominees ...
Sep 11, 2024 · We reveal the nominees for The Wires Ad Tech Personality of the Year and Ad Tech Rising Star 2024 awards. We're delighted to reveal the shortlists for two of the most sought-after prizes in the industry: The Wires Ad Tech Personality of the Year and Ad Tech Rising Star. Voting will open until Friday 4 October, when the Top 10 shortlists will be announced.
2025 Predictions: Contextual Advertising - ExchangeWire.com
Dec 18, 2024 · Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising landscape is evolving at breakneck speed, with contextual advertising emerging as a cornerstone of digital ...
Reports - ExchangeWire.com
The State of Data and Tech Maturity for Brands in APAC. Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.