AdWorld.ie | Marketing Ireland, Advertising & PR Portal, Irish Ad ...
AdWorld.ie | Marketing Ireland, Advertising & PR Portal, Irish Ad Professionals | Page 524. Boots Makes More Room with New OOH Campaign in Cork. Carzone Rolls Out New Campaign from The Public House. Vhi Highlights Connected Service Offering in New Droga5 Campaign.
Barnardo’s Highlights the Power to Change Children’s Lives in New ...
Oct 11, 2024 · BBH Dublin has launched a new campaign for the children’s charity Barnardo’s. Called “Change Their Story’” the campaign is running across print, OOH and radio and highlights the power the charity has to change children’s lives for the better through early interventions.
Sky Mobile Signs Roy Keane to Front TV Ad for New Irish Mobile …
October 4, 2024. Former Manchester United and Republic of Ireland football legend, Roy Keane is the face of a new brand campaign from the recently launched Sky Mobile in Ireland. Called “Expect More,” the campaign was created by Core Creative and features the pundit and former Republic of Ireland footballer who is known for his extremely ...
TBWA Pours a Cup of Comfort with New Campaign for Barry’s Tea
September 27, 2024. Barry’s Tea has launched a new advertising campaign that taps into the emotional connection Irish people feel towards the brand and how the brand has become “a symbol of comfort, community and Irish identity and synonymous with the feeling of home.”. Created by TBWA\Ireland in collaboration with research agency ...
Ad Recall Declines in Latest Interesting Index | AdWorld.ie
Oct 4, 2024 · Ad Recall Declines in Latest Interesting Index. October 4, 2024. In the fifth instalment of The Interesting Index, a collaboration between The Public House, Bounce Insights and Adworld.ie, Sarah Walsh looks at what ads caught the attention of the nation. The Interesting Index is back to understand which ads people in Ireland remember and why.
KICK Rolls Out Recruitment Campaign for Irish Air Corps
September 27, 2024. Building on the success of its “Be More” recruitment campaign for the Irish Defence Forces, KICK has launched its third campaign, this time for the Irish Air Corps. Called ‘The Crew’, the campaign portrays the camaraderie, unity, and sense of purpose that define a career in the Air Corps.
Opinion: The DNA of Distinctive Brands | AdWorld.ie
Aug 30, 2024 · Opinion: The DNA of Distinctive Brands. August 30, 2024. Distinctive brand assets are the Holy Grail of the marketing world yet some brands struggle with them for lots of reasons. Cathal Gillen, co-founder and head of strategy with Distinctive BAT, offers some tips about how brands can can plan for distinctiveness success.
Havas Dublin Rolls Out New Global Campaign for Birra Moretti
Sep 20, 2024 · Havas Dublin has launched a new global campaign for a sub-brand of Birra Moretti called Sale Di Mare. The Heineken-owned brand is an unfiltered lager brewed with a hint of sea salt and the new global campaign was filmed on location in the Italian towns of Tellaro and Vernazza, which are set in the heart of Cinque Terre, a UNESCO world heritage site renowned for its picturesque villages and ...
Pluto Launches Powerful Campaign for Breast Cancer Ireland
October 11, 2024. Pluto the Agency has launched a new campaign for Breast Cancer Ireland to mark Breast Cancer Awareness Month. Called “This is a Sign”, the campaign includes OOH, digital, experiential on street activations and some guerilla marketing is aimed at driving awareness around the eight signs and symptoms of the disease. OOH ...
Opinion: Programmatic OOH Advertising Takes Off | AdWorld.ie
September 27, 2024. It may have taken some time to take off but now that it is well and truly established, programmatic out-of-home advertising has finally taken off and has become an important consideration for brands looking to get additional cut-through for their campaigns, writes Eoin Carroll. PrOOH, or programmatic OOH, began gaining ...