Marketing Mag | Australian marketing news, trends and resources
Managing a global marketing team with Neolith’s marketing director. Billy Klein October 31, 2024. With global markets now more accessible than ever, expanding your brand internationally has become easier – often achievable without leaving Australia – thanks to the wide array of technology available ... Featured, News.
Share a Coke campaign post-analysis | Marketing Mag
Jun 22, 2012 · Results. The campaign exceeded expectations with millions of Australians getting together and ‘Sharing a Coke’ either virtually or literally. Young adult consumption increased significantly during the campaign, up by 7%, making 2011 the most successful summer ever. The campaign earned a total of 18,300,000-plus media impressions.
‘Spill the Tea’ – Tetley appeals to a younger generation
Benay Ozdemir March 2, 2023. Tetley has released an iconic rebranding campaign that aims to reach a new generation of consumers. The campaign, developed by 303 MullenLowe, taps into the need for connection and the desire to disclose the truth about something juicy. The campaign has adopted the expression ‘Spill the Tea’ used by the younger ...
Cadbury’s latest ad is short and sweet - Marketing Mag
Jun 7, 2022 · Cadbury continues on its small moments of generosity storyline in its latest spot Garage.. Following on the success of Cadbury Dairy Milk’s previous short film spots that include Mum’s Birthday and Fence, Cadbury’s mission for authenticity shines through.The latest 30 second spot is directed by celebrated director Steve Rogers.
Top teams: the highest performing sponsorship in Australian sport
Nov 28, 2019 · The Melbourne Vixens (Super Netball) topped the rankings twice. Its partnership with Puma ranks number one in the study for ‘encouraging first time usage’, and its Bupa sponsorship was top performer in the ‘trust’ category. The Coffee Club’s sponsorship of the Brisbane Lions (AFL) sees the strongest results for ‘using the brand more ...
Brand profile: How Grill’d rescued the burger, and how it plans to ...
Aug 5, 2013 · Like all good Aussie yarns, this one starts in a pub. Over a few beers came a complaint: ‘I can’t find a decent, healthy burger.’ The resounding retort from friends, sick of hearing this grievance from Simon Crowe, was ‘put up or shut up.’
Rebel rebrands to black and yellow to tackle premium market
Dec 3, 2012 · Rebel rebrands to black and yellow to tackle premium market. Rebel Sport has unveiled a new look as part of efforts to revitalise the brand and positions itself in the premium end of the sporting good retail market. The new brand identity, developed by branding and design consultancy Hulsbosch, includes a new logo, store redesigns and new brand ...
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How to use SOSTAC to write a digital marketing plan
Jan 30, 2017 · A good place to start is the SOSTAC model, which provides a framework for digital marketing strategy and planning. It was originally devised by PR Smith in the 1990s, and has subsequently been enhanced for digital marketing. There’s an entire book on the SOSTAC plan as each stage can involve a substantial amount of research, analysis and ...
Marketing Mag’s favourite tourism campaigns of 2022
As businesses reap the rewards of those campaigns during the holiday season now, Marketing’s editorial team are taking a look back on our favourite tourism campaigns of 2022. 1. Liv’s favourite: Iceland’s ‘out-horse your inbox’. As a self-confessed phone addict, and a big emailer, going offline for the holidays is no easy feat.