Comcast to launch Universal Ads in bid to win smaller advertisers …
4 days ago · Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from social media and tech companies.
Comcast to Launch Industry-Changing, Cross-Publisher …
3 days ago · NEW YORK, January 06, 2025--Ahead of the Consumer Electronic Show, today Comcast announced Universal Ads, a one-stop TV advertising platform that brings premier media companies together in a ...
NBCU, Fox, WBD, DirecTV & Comcast Execs Say Their Unusual Ad ...
2 days ago · Amy Leifer, Chief Advertising Officer at DirecTV, emphasized the fact that Universal Ads will work with the pay-TV operator’s tech stack, which has just become capable of wide-scale programmatic ...
Comcast and other TV streamers are now chasing YouTube's ad …
12 hours ago · The ad exec was speaking about the company's Monday launch of "universal ads," a solution that lets marketers buy TV ads from a variety of media companies in one place. ... Premium News. Earnings ...
Comcast to Launch Industry-Changing, Cross-Publisher …
4 days ago · Ahead of the Consumer Electronic Show, today Comcast announced Universal Ads, a one-stop TV advertising platform that brings premier media companies together in a strategic partnership to simplify access to the premium video category.Universal Ads will allow advertisers of all sizes to buy premium video directly from some of the most prestigious media companies today at scale, as easily as ...
Comcast Partners With Major TV Players To Launch Universal Ads
3 days ago · Launching in Q1, Universal Ads is built on top of FreeWheel’s ad technology and will seamlessly allow ad buyers and sellers to directly transact all in one place. “Universal Ads has been purpose-built in response to what advertisers have been asking from Comcast,“ Comcast Advertising President James Rooke said.
What Advertisers Should Know About Comcast's Universal Ads
The company noted that Universal Ads will specifically offer Universal Ads Manager, a free, self-service TV ad-buying tool; direct access to premium, brand-safe video that reaches over 90% of U.S ...
NBCU, Fox, Roku, Paramount launch TV ad buying platform for …
3 days ago · Universal Ads aims to welcome new advertisers into TV at the scale of Meta or Google, which service millions of digital advertisers of all sizes, as traditional media companies seek to boost their ...
NBCUniversal Kicks Off Road to NBC's 100th Anniversary at CES; …
4 days ago · NBCUniversal joins Comcast’s all-new “Universal Ads” platform as premiere launch partner: As announced earlier this morning , NBCUniversal is a launch partner for Comcast’s “Universal Ads” (UA) – an industry-changing, cross-publisher advertising solution enabling new advertisers simplified access into the premium video category.
Comcast Announces to Launch Industry-Changing, Cross-Publisher ...
3 days ago · By allowing users to interact with multiple supply, data and technology partners simply, in a single, safe, ecosystem, Universal Ads would facilitate a greater percentage of media dollars to be traded programmatically in the premium video space. "Universal Ads offers the solution to the fragmented premium video advertising category.
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